Wednesday, January 26, 2011

Five Social Media Management Tools

Here are five social media management tools that can make your life easier. What do you use to keep track of multiple social accounts? Let us in the comments below.

1. One Person, Many Networks

TweetDeck is your best (and free) bet if you’re looking to manage all your personal social media profiles. TweetDeck allows you to connect across Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz. You can update all or just a few with the same status at one time.

The design is clean, user friendly and even makes some networks more fun. For example, it integrates Google Maps into your Foursquare feed, visualizing your friends’ checkins. You can also view photos and videos from within the tool.

As you might have guessed from the name, TweetDeck is best at managing Twitter accounts. It makes the experience more customizable by organizing feeds, mentions, messages and searches across columns.

TweetDeck is probably best when dealing with four or five accounts at a time (whether that be all Twitter accounts or a mix of the other networks it supports). Though the dashboard is generally easy to use, it can get bogged down if your streams have a lot of activity, making it difficult to keep up with updates and engagement.

Also worth checking out: Seesmic

2. Personalize Business Replies

CoTweet is an excellent tool for small businesses or divisions of larger businesses that spread social media duties among team members and have a customer-service approach to engagement.

Like many SMM services, CoTweet allows updates and follow-up messages to be assigned to specific social media managers. This can make responses more relevant as team members with certain knowledge bases can handle appropriate questions and comments from followers. The responder’s initials are included at the end of the tweet, letting the follower know there’s a person behind the handle.

What’s different about CoTweet is its OnDuty status, which notes who is responsible for social streams at a certain time. Aside from organizing your SMM schedule, it allows for more passive monitoring. The person on duty can receive e-mails when something needs to be acted on, freeing him or her up to go to meetings or take calls while remaining aware of social media activity.

CoTweet supports Twitter and Facebook and recently launched an iPhone app. The Standard edition is free and allows up to six Twitter accounts. The Enterprise version costs $1,500 a month but you can request a free demo.

Also worth checking out: Postling

3. All Monitoring, All the Time

Small to medium-sized businesses that have one or two dedicated social media managers should try HootSuite. Its free version allows you to add five networks and supports Facebook, Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.

HootSuite is best for actively-managed accounts because its design focuses on streams, which are housed in customizable tabs. You have the flexibility to organize tabs by account, network or content, making it easier to monitor a specific type of feed more closely.

One of the greatest benefits of social media is finding out more about your audience. HootSuite takes this to the next level by providing a follower’s bio and Klout score along with links to his or her social media profiles. You can also create lists of followers you want to keep a closer eye on and increase engagement with.

Stats in the free version don’t give you much information, but paid subscriptions offer Google Analytics integration and unlimited insights. Pricing starts at $5.99 a month and maxes out at $1,998.99 a month for the Enterprise package plus vanity URL service.

Also worth checking out: Scroon, Buddy Media

Disclosure: Mashable is a Hootsuite Pro Partner

4. Analyze That

For agencies managing social media for several companies with high ROI demands, SpredFast has everything you need.

Its biggest advantage over other SMM tools is analytics. Measurement is determined by the amount of content distributed, how many people were reached and whether the intended audience was engaged. Spredfast integrates analytics from clicks by tracking bit.ly links as well as data from each social network. This information is formatted in presentation-ready graphs, which is ideal for agencies bringing clients up to speed on outreach progress.

Most useful is Spredfast’s benchmarking feature. Managers can compare social campaigns to other strategies in the industry or to the same type of campaign as it was run in another industry. As businesses continue to experiment with social media as an outreach tool, this context answers key questions about how to best leverage each network.

These first class analytics come with a hefty price tag; Plans range from $12,000 to $1 million a year.

Spredfast began as an in-house tool and went public in January 2010, then made a name for itself at Microsoft BizSpark Accelerator at SXSW. The latest version launched on Friday. Though the Austin, Texas startup has some big endorsements, it’s always good to be wary of the risks that come with investing in a newer company.

Also worth checking out: Radian 6, Objective Marketer

5. Big Business Made Easy

Franchise companies looking to maintain consistent messaging while giving local branches a hand in social media strategy should give Engage121 a shot. Though its competitors are few, Engage121 is best in its class at encompassing monitoring, broadcasting and engagement.

The tool is incredibly customizable and can support just about any site with a social presence. Corporate managers can create a company-wide promotion message and use mail merge to broadcast it with a local store’s name and address. Permissions may be set to allow a branch to approve a message from corporate before it is distributed to area followers, maintaining a local voice and brand consistency at the same time.

Social Media Tools

Social Media Tools:-

There are a wide range of social media tools businesses can use to get more interactive — to communicate and exchange information with customers. Businesses are increasingly using these tools because they offer more cost-effective ways to achieve their goals.

In this article, we present links to basic information explaining these tools. In later articles, we’ll provide advice and resources to help businesses get started in using these tools effectively. Click on the Social Media tool category below to get a basic understand of each:

Blogs 101

Microblogging 101

RSS 101

Photo Sharing 101

Podcasts 101

Social News and Bookmarking 101

Social Networking 101

Video Sharing 101

Wikis 101

Social Media Tools:-

Blogs 101:-A blog is a website where entries or posts are listed in chronological order. Blogs commonly allow for readers to provide comments which are posted along with the original entry.

Microblogging 101:-Microblogging is a form of blogging where users provide brief period updates (often on a frequent basis throughout the day) and publish them on microblogging platforms. You’ve probably heard of Twitter, which is a Microblogging tool. Microbloggers can submit their updates via the web itself or via text messages, instant message, or even email.

RSS 101:-RSS is a syndication format that allows websites and blogs to distribute their updated, dynamic content as feeds to users. Instead of having to visit the website, users can sign up for the feed provided by the website or blog and using an RSS reader or aggregator (like Google Reader explained below), access the feed. Users can sign up for as many feeds from different websites as desired and then access and manage those feeds all at once using their RSS reader.

Photo Sharing 101:-Photo sharing tools allow users to upload and post their photographs online to share them with other users.

Podcasts 101:-A Podcast is a digital audio that is distributed via the Internet for playback on a user’s computer or portable media device – a mp3 player such as an iPod.

Social News and Bookmarking 101:-Social bookmarking allows web users to save, organize and share their bookmarks of web pages on the Internet (vs. their own computers). Social news sites allow users to submit web pages and articles and have other users vote on them with the # of votes determining which articles are presented on the social news site.

Social Networking 101:-Social networking services – Facebook and MySpace being the most well-known- are websites that allow online users to connect and share information with other online users.

Video Sharing 101:-Video sharing allows users to upload and share videos to video sharing website such as Youtube. Other users can watch the videos, comment on them, share them with other users and even embed them on their own websites and blogs.

Wikis 101:-A wiki is a collaborative website that allows users to contribute to and edit the content on the website. Wikipedia is a well-known wiki. Wikifarms host multiple wikis and provide tools for users to create their own wikis.

Social Media Marketing and and Platform's

Social media marketing is a recent addition to organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix;advertising, personal selling, public relations, publicity, direct marketing, and sales promotion. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate. With the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Platforms

Social media marketing which is known as SMO Social Media Optimization benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing their reputation online. Key factors that ensure its success are its relevance to the customer, the value it provides them with and the strength of the foundation on which it is built. A strong foundation serves as a stand or platform in which the organization can centralize its information and direct customers on its recent developments via other social media channels, such as article and press release publications.
The most popular platforms include:
Blogs
Delicious
Facebook
Flickr
Hi5
LinkedIn
MySpace
Reddit
Tagged
Twitter
YouTube

Social Media Marketing

Marketing has always been a crucial part of a business. Good companies have become great on the sheer basis of effective marketing strategies. In the era of huge competition, organizations are going great length to advertise and promote their products and earn valuable customer loyalty. The concept of marketing has kept evolving with the passage of time. Companies are forced to adopt new changes in their marketing strategies to remain relevant. If there is one factor that has really affected the way marketing plans are being defined then it must be technology.

The concept of social media marketing basically refers to the process of promoting business or websites through social media channels. It is a powerful marketing medium that is defining the way people are communicating. It is one of the significantly low-cost promotional methods that provide businesses large numbers of links and huge amount of traffic. Companies manage to get massive attention and that really works in favor of the business. Social media marketing is a potent method applied by progressive companies for selling their products/services or for just publishing content for ad revenue.

Social media is an extremely useful tool using which companies can get their information, product descriptions, promotions all ingrained in the chain of networking world. Considering the newness of this marketing method, organizations are coming up with innovative ways to develop their marketing plans. New platforms are being created to approach potential clients. A large number of business organizations are allocating budget for online business development using social media marketing. It is a booming sector which is going to redefine the way marketing strategies are being formed and promoted.

WordPress Features

WordPress Features:-

WordPress is a powerful personal publishing platform, and it comes with a great set of features designed to make your experience as a publisher on the Internet as easy, pleasant and appealing as possible. We are proud to offer you a freely distributed, standards-compliant, fast, light and free personal publishing platform, with sensible default settings and features, and an extremely customizable core.

License and Platform:-
License : WordPress is licensed under the GPL.
Platform : PHP (4.3 or newer) and MySQL (4.1.2 or newer) are required.

Managing and Administering

Locally Install:-
WordPress is designed to be installed on your own web server, or shared hosting account, which gives you complete control over the weblog. Unlike third-party hosted services, you can be sure of being able to access and modify everything related to your weblog, in case you need to. This also means that you can install WordPress on your desktop or home computer, or even on an Intranet.

Portable Core:-
You can choose to have the tree of wordpress related files, which form the back-end of your publicly displayed weblog, be in the same directory as the weblog or in a different directory. For example, if you want your weblog at http://example.com (public_html - the public "root" of your webserver or hosting account) and you want to store the wordpress related files and directory tree in http://example.com/wordpress (public_html/wordpress), you can!

UTC friendly :-
WordPress allows you to define your time as an offset from Universal Coordinated Time (UTC), so that all the time-related elements stored in the database are stored as GMT values, which is a universal standard. Among other things, this helps you display the correct time on your weblog, even if your host server is located in a different time zone.

User management :-
WordPress uses user-levels to control user-access to different features, so you can restrict the ability of individual users to create or modify content in your weblog, by changing their user-level.

User profiles:-
Each user on your weblog can define a profile, with details such as their email address, instant messaging aliases etc, if they want to. Users can also control the way in which their details are displayed on the weblog.

Easy installation and upgrade :-
WordPress' famous 5 minute install can't be beaten for simplicity and ease of use. Upgrading your weblog to the latest version of WordPress is easy, too, and it should take less time than the installation!

Dynamic page generation :-
No rebuilding of all your pages each time you update your weblog, or any aspect of it. All pages are generated using the database and the templates each time a page from your weblog is requested by a viewer. This means that updating your weblog, or its design is as fast as possible, and required server storage space usage is minimal.

Internationalization and Localization :-
You can now create a weblog that is localized to your choice, and delivered in a language of your choice. The gettext method is used to translate and localize WordPress to the fullest extent.

Publicizing Your Work:-
Feeds:-
The RSS 1.0 (aka RDF), RSS 2.0 and ATOM specifications are fully supported by WordPress, and what's more, just about any page on your weblog has an associated feed that your readers can subscribe to - there's a feed for the latest posts, for categories, comments, well, like we said earlier, for anything you want. The more options your readers have to keep track of different sections of your weblog, the easier it is for you to spread the word around the world. WordPress also fully supports RSS 2.0 with enclosures, so adding mp3 files (such as podcasts) to your RSS feeds is a snap.

Cruft-free Permalinks :-
The URLs for all the pages in your weblog can be made to conform to a standard, cruft-free system, and all the links are structured, sensible, and understandable to human and machines, and that includes search engines. Clean URLs are essential for search engine optimization and an improved user experience.

Inter-blog Communication :-
In an increasingly connected world, WordPress comes ready for PingBack and TrackBack, two very useful ways of connecting to other weblogs, and to enable them to do the same.

Customizing the Design:-
Template Driven Design :-
WordPress uses templates to generate the pages dynamically. You can control the presentation of content by editing the templates using the Template Editor tool and the Template Tags

Template and File Editor:-
Every installation of WordPress comes with a file editor you can use to edit your templates and other WordPress related files, right in your browser without having to worry about downloading and uploading the files in order to edit them.

Template Tags :-
Template tags make it easier to design the content and information displayed on your weblog. You don't need to be a PHP whiz to design your weblog.

Themes:-
You can skin your weblog using readily available themes, or styles. You can also create and share your own themes.

Plugins :-
Plugins extend the core functionality of your weblog. A large number of user-developed plugins are already available and can be used to do virtually anything you want to, with your blog.

Four main resources of WordPress

Four main resources

There are four main reasons to consider using WordPress for a new website:
1.WordPress designs are based on “Themes”. Themes are composed of images and cascading style sheet (CSS) webpage layouts, and this makes it very easy for us to customize the look and feel of a WordPress site using a pre-existing Theme and a new page layout created in Photoshop (or a layout imported into Photoshop from a QuarkXPress PDF, an Acrobat PDF, InDesign PDF, etc.). On the low-end of the design scale, you can basically drop a company’s logo into the top corner of the page and you are good to go!

2.WordPress software allows anyone to create and edit new web pages and blog “posts” using only a web browser. No knowledge of HTML or other code is required. The WordPress editing interface is very easy to use. It works a lot like simple word-processing software. And, the site administrator can grant various levels of access to others, allowing them to contribute to the website/blog. Because the interface is web-based, creating and editing pages can be done from anywhere with an Internet connection.

3.The blogging features in WordPress allow you to update your website/blog frequently, to receive and respond to comments from your readers, and to allow others to subscribe to your site content using RSS. This is great for your human customers and potential customers. It is also great for search engines, because search engines love fresh content.

4.There are many more features of a WordPress website or blog that make it much, much better than a traditional “static”, “brochure-style” website (i.e., built once and never updated after that) when it comes to search engine optimization and social media. And many of these features are taken care of automatically, requiring little or no effort (or programming skill) on your part.

Deployment,Future,Vulnerabilities,Multi-blogging,Key developers of WordPress

Deployment:-
WordPress can be deployed using various methods on a hosting environment. Users have the option to download

the current version of WordPress from WordPress.org. From there, they can upload the source code and its

dependencies to their hosting environment.
WordPress can also be installed via package management system or deploying a ready-to-use TurnKey

WordPress appliance, which does not require any manual setup or configuration.[9]
WordPress can also be installed via the Microsoft Web Platform Installer which installs WordPress on Windows

and IIS. The Web PI will automatically detect any missing dependencies such as PHP or MySQL then install and

configure them before installing WordPress.
A lot of web hosting firms offer one-click script auto installer program such as Fantastico in their packages.

Users can simply install WordPress through such program.
Advanced users have the option to have WordPress downloaded to their server and consistently updated using

SVN. This will allow users to remain updated easily.
Free hosting services such as WordPress.com offer users an easy way to deploy a WordPress blog on-line without

having to install WordPress on their own web server. A subdomain account (e.g. yourname.wordpress.com) will

be created upon the sign up of free hosting service. Many shared web hosting services also offer automated

WordPress installation through their control panel.

Future:-
After the release of WordPress 3.0, Matt Mullenweg updated the WordPress blog letting the community know that his team will be taking a release cycle off from the WordPress software to focus on expanding and improving the WordPress community. The release of WordPress 3.1 and 3.2 will be due early 2011 and in the first half of 2011, respectively. Upon the release of 3.2 version, the minimum requirement PHP version and MySQL will be raised as well.

Vulnerabilities:-
Many security issues were uncovered in the software, particularly in 2007 and 2008. According to Secunia, WordPress in April 2009 had 7 unpatched security advisories (out of 32 total), with a maximum rating of "Less Critical".Secunia maintains an up-to-date list of WordPress vulnerabilities.
In January 2007, many high-profile Search engine optimization (SEO) blogs, as well as many low-profile commercial blogs featuring AdSense, were targeted and attacked with a WordPress exploit.[48] A separate vulnerability on one of the project site's web servers allowed an attacker to introduce exploitable code in the form of a back door to some downloads of WordPress 2.1.1. The 2.1.2 release addressed this issue; an advisory released at the time advised all users to upgrade immediately.
In May 2007, a study revealed that 98% of WordPress blogs being run were exploitable because they were running outdated and unsupported versions of the software.
In a June 2007 interview, Stefen Esser, the founder of the PHP Security Response Team, spoke critically of WordPress's security track record, citing problems with the application's architecture that made it unnecessarily difficult to write code that is secure from SQL injection vulnerabilities, as well as some other problems.

Multi-blogging:-
Prior to WordPress 3.0, WordPress supported one blog per installation, although multiple concurrent copies may be run from different directories if configured to use separate database tables. WordPress Multi-User (WordPress MU, or just WPMU) was a fork of WordPress created to allow multiple blogs to exist within one installation that is able to be administered by a centralized maintainer. WordPress MU makes it possible for those with a website to host their own blogging community, as well as control and moderate all the blogs from a single dashboard. WordPress MU adds eight new data tables for each blog.
WordPress MU merged with WordPress as part of the 3.0 release.

Key developers:-
Matt Mullenweg and Mike Little were co-founders of the project. The core contributing developers include Ryan Boren, Mark Jaquith, Matt Mullenweg, Andrew Ozz, and Peter Westwood.
WordPress is also developed by its community, including WP testers, a group of volunteers who test each release. They have early access to nightly builds, beta versions and release candidates. Errors are documented in a special mailing list, or the project's Trac tool.
Though largely developed by the community surrounding it, WordPress is closely associated with Automattic, the company founded by Matt Mullenweg.

Detail about WordPress

WordPress is a free, Web-based software program that anyone can use to build and maintain a website or blog. It was originally intended as an easy way to set up a blog. But, thanks to the efforts of a large “open source” community of WordPress programmers working to extend and improve its capabilities, WordPress has become much more than just a tool for bloggers.
Today’s WordPress is really a “content management system” (CMS), which means that it can be used to run full-sized, social media-rich business websites.
McBuzz Communications will help you build a WordPress website yourself. (You save money.) Or we can do it for you. (You save time.) And we can customize the look and feel of your WordPress site to perfectly fit your brand

Features:-

WordPress template hierarchy
WordPress has a web template system using a template processor. Users can re-arrange widgets without editing PHP or HTML code; they can also install and switch between themes. The PHP and HTML code in themes can also be edited for more advanced customizations. WordPress also features integrated link management; a search engine-friendly, clean permalink structure; the ability to assign nested, multiple categories to articles; and support for tagging of posts and articles. Automatic filters are also included, providing standardized formatting and styling of text in articles (for example, converting regular quotes to smart quotes). WordPress also supports the Trackback and Pingback standards for displaying links to other sites that have themselves linked to a post or article. Finally, WordPress has a rich plugin architecture which allows users and developers to extend its functionality beyond the features that come as part of the base install.
Native applications exist for Android, iPhone/iPod Touch, and BlackBerry which provide access to some of the features in the WordPress Admin panel and work with WordPress.com and many WordPress.org blogs.
[edit]Deployment

WordPress can be deployed using various methods on a hosting environment. Users have the option to download the current version of WordPress from WordPress.org. From there, they can upload the source code and its dependencies to their hosting environment.
WordPress can also be installed via package management system or deploying a ready-to-use TurnKey WordPress appliance, which does not require any manual setup or configuration.
WordPress can also be installed via the Microsoft Web Platform Installer which installs WordPress on Windows and IIS. The Web PI will automatically detect any missing dependencies such as PHP or MySQL then install and configure them before installing WordPress.
A lot of web hosting firms offer one-click script auto installer program such as Fantastico in their packages. Users can simply install WordPress through such program.
Advanced users have the option to have WordPress downloaded to their server and consistently updated using SVN. This will allow users to remain updated easily.
Free hosting services such as WordPress.com offer users an easy way to deploy a WordPress blog on-line without having to install WordPress on their own web server. A subdomain account (e.g. yourname.wordpress.com) will be created upon the sign up of free hosting service. Many shared web hosting services also offer automated WordPress installation through their control panel.

About WordPress and defination

About WordPress:-
WordPress started in 2003 with a single bit of code to enhance the typography of everyday writing and with fewer users than you can count on your fingers and toes. Since then it has grown to be the largest self-hosted blogging tool in the world, used on millions of sites and seen by tens of millions of people every day.

Defination:-
WordPress is an open source Content Management System (CMS), often used as a blog publishing application, powered by PHP and MySQL. It has many features including a plug-in architecture and a template system. WordPress is used by over 13% of the 1,000,000 biggest websites.
It was first released on May 27, 2003, by Matt Mullenweg as a fork of b2/cafelog. As of August 2010, version 3.0 had been downloaded over 12.5 million times.

Deployment and version's of joomla

version's of joomla:-
Joomla (Joomla! 1.0.0) was released on September 16, 2005. It was a re-branded release of Mambo 4.5.2.3 which, itself, was combined with other bug and moderate-level security fixes.
Joomla! version 1.5 was released on January 22, 2008, the most recent release (November 5, 2010) being 1.5.22.[12]
Joomla 1.6.0[13] was released on 10th January 2011.[14] This version adds a full access control list functionality plus, user-defined category hierarchy, and admin interface improvements.[15]
Joomka 1.7 [16] will drop in July, and Version 1.8 will be delivered one year from now.

Deployment:-
Joomla can be installed manually from source code on a system running a web server which supports PHP applications, from a package management system or using a TurnKey Joomla appliance which comprises the application and its dependencies as a ready-to-use system.[17]
There are numerous web hosting companies who provide a control panel which automates the deployment of a basic Joomla web site.
Joomla can also be installed via the Microsoft Web Platform Installer which installs the software on Windows and IIS. The Web PI will automatically detect any missing dependencies such as PHP or MySQL then install and configure them before installing Joomla.[18]

Who uses Joomla?

Who uses Joomla?
Here are just a few examples of Web sites that use Joomla:
MTV Networks Quizilla (Social networking) - http://www.quizilla.com
IHOP (Restaurant chain) - http://www.ihop.com
Harvard University (Educational) - http://gsas.harvard.edu
Citibank (Financial institution intranet) - Not publicly accessible
The Green Maven (Eco-resources) - http://www.greenmaven.com
Outdoor Photographer (Magazine) - http://www.outdoorphotographer.com
PlayShakespeare.com (Cultural) - http://www.playshakespeare.com
Senso Interiors (Furniture design) - http://www.sensointeriors.co.za
More examples of companies using Joomla can be found in the Joomla Community Site Showcase.

What's a content management system (CMS)?

What's a content management system (CMS)?

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

What is Joomla?

What is Joomla?
Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

Who uses Joomla?

What is Joomla

What is Joomla?

Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Best of all, Joomla is an open source solution that is freely available to everyone.

What's a content management system (CMS)?

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

Definitions of Blogspot .

Blogger is a blog storage service that allows private or multi-user blogs with time-stamped entries. It is funded by on-screen ads. It was created by Pyra Labs, which was bought by Google in 2003.

Tuesday, January 25, 2011

Uses of weblogs

Uses of weblogs

1.Selection of material

A tremendous amount of content is published daily, in print as well as on the Web, piling on top of an already enormous amount of literature. As it is impossible to read even a fraction of it, people need means of filtering this output to find the material that will be most relevant to them.
Specialized publications, focusing on a particular domain of interest, provide one such means. A weblog operates in much the same manner. By reading a weblog that is edited by someone with interests similar to yours, you obtain a view of possibly relevant material without having to scan that person's sources. By combining the output of several chosen weblogs, you obtain a tailor-made publication that gives you more "personal relevance per unit volume" than any news source that caters to large demographics.

Since weblogs offer reviews of other material, they give an informative perspective on this material. Especially noteworthy material gets several mentions in different weblogs, along with views from each of their editors. This helps a reader gauge the significance of a particular document before even having to look at it. (This process is called triangulation.)

It is important to note that this filtering is a post-publication process, in sharp contrast to traditional publishing, where some content is culled at the source, never to be seen by anyone other than the editors. Thus this process can produce obscurity, but not censorship.

2.Personal knowledge management

A weblog that you edit also serves as a chronological record of your thoughts, references and other notes that could otherwise be lost or disorganized. When the need arises, you can either look up the weblog's contents using a search engine or visit it chronologically. Links between different posts that were put in by the author help trace threads of thought. Further discussion of this aspect can be found in My Blog, My Outboard Brain by Cory Doctorow and the next section on personal knowledge publishing.

3.Conversation

As I have already mentioned above, weblogs have evolved to become a medium for public discussion, in the process making the two-way nature of the Web much more prominent. A custom has evolved of linking to sources, paralleling the academic practice of citing other works. As a result, outsiders can more easily track the conversations and get involved in them.

4.Social networking

Weblogging affords an opportunity for social networking. Over time, weblog editors come to be known quite well by their regular readers; these personal ties may prove invaluable in giving them opportunities that they would not have had otherwise. For instance, it is not uncommon for a weblog editor to ask for, and receive, advice or help from his readers.
Networking among weblog editors is most evident in two aspects. First, hyperlinked conversations can be found everywhere and attest to the existence of a web of relationships. Second, blogrolling lists go further, essentially asserting that a particular weblogger has enough interest in another to regularly read what he or she has to say.

By collecting and examining data on what pages linking into their weblog were used to reach it (commonly known as referer lists), people often find like-minded people by following the links in the other direction. Thus they can connect with "who found them". Sam Ruby provides an account of this in Manufactured Serendipity.

5.Information routing

Taking a bird's eye view, we can see that the global system of weblogs has the beneficial effect of letting information circulate more freely across communities. The reader and editor of a weblog often do not belong to the same community or organization. Nothing prevents, say, an european architect from reading and quoting from an american gardener's weblog. Ideas, information and inspiration at the intersection of architecture and gardening can enter a community of architects thanks to such a relationship, which could be hard to establish and maintain outside the system of weblogs.

ten tips that help me with blog writing

Here are ten tips that help me with my blog writing.

1. Make your opinion known
   People like blogs, they like blogs because they are written by people and not corporations. People want to know what people think, crazy as it sounds they want to know what you think. Tell them exactly what you think using the least amount of words possible.
2. Link like crazy.
   Support your post with links to other web pages that are contextual to your post.
3. Write Less
   Give the maximum amount of information with the least amount of words. Time is finite and people are infinitely busy. Blast your knowledge into the reader at the speed of sound.
4. 250 is enough
   A long post is easier to forget and harder to get into. A short post is the opposite.
5. Make Headlines snappy
   Contain your whole argument in your headline. Check out National newspapers to see how they do it.
6. Include bullet point lists
   We all love lists, it structures the info in an easily digestible format.
7. Make your posts easy to scan
   Every few paragraphs insert a sub heading. Make sentences and headlines short and to the point.
8. Be consistent with your style
   People like to know what to expect, once you have settled on a style for your audience stick to it.
9. Litter the post with Keywords.
   Think about what keywords people would use to search for your post and include them in the body text and headers. make sure the keyword placement is natural and does not seem out of place.
10. Edit your post
   Good writing is in the editing. Before you hit the submit button, re-read your post and cut out the stuff that you don’t need.

Popularity of Blog's

Popularity of Blog's

Researchers have analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e. blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.
The blogdex project was launched by researchers in the MIT Media Lab to crawl the Web and gather data from thousands of blogs in order to investigate their social properties. It gathered this information for over 4 years, and autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can therefore be considered the first instantiation of a memetracker. The project is no longer active, but a similar function is now served by tailrank.com.
Blogs are given rankings by Technorati based on the number of incoming links and Alexa Internet based on the Web hits of Alexa Toolbar users. In August 2006, Technorati found that the most linked-to blog on the internet was that of Chinese actress Xu Jinglei. Chinese media Xinhua reported that this blog received more than 50 million page views, claiming it to be the most popular blog in the world. Technorati rated Boing Boing to be the most-read group-written blog

Types of Blog's

Types of Blog's

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.
1.Personal blogs
The personal blog, an ongoing diary or commentary by an individual, is the traditional, most common blog. Personal bloggers usually take pride in their blog posts, even if their blog is never read. Blogs often become more than a way to just communicate; they become a way to reflect on life, or works of art. Blogging can have a sentimental quality. Few personal blogs rise to fame and the mainstream, but some personal blogs quickly garner an extensive following. One type of personal blog, referred to as a microblog, is extremely detailed and seeks to capture a moment in time. Some sites, such as Twitter, allow bloggers to share thoughts and feelings instantaneously with friends and family, and are much faster than emailing or writing.
2.Corporate and organizational blogs
A blog can be private, as in most cases, or it can be for business purposes. Blogs used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. Similar blogs for clubs and societies are called club blogs, group blogs, or by similar names; typical use is to inform members and other interested parties of club and member activities.
3.By genre
Some blogs focus on a particular subject, such as political blogs, travel blogs (also known as travelogs), house blogs,[23][24] fashion blogs, project blogs, education blogs, niche blogs, classical music blogs, quizzing blogs and legal blogs (often referred to as a blawgs) or dreamlogs. Two common types of genre blogs are art blogs and music blogs. A blog featuring discussions especially about home and family is not uncommonly called a mom blog.[25][26][27][28][29] While not a legitimate type of blog, one used for the sole purpose of spamming is known as a Splog.
4.By media type
A blog comprising videos is called a vlog, one comprising links is called a linklog, a site containing a portfolio of sketches is called a sketchblog or one comprising photos is called a photoblog.[30] Blogs with shorter posts and mixed media types are called tumblelogs. Blogs that are written on typewriters and then scanned are called typecast or typecast blogs; see typecasting (blogging).
A rare type of blog hosted on the Gopher Protocol is known as a Phlog.
5.By device
Blogs can also be defined by which type of device is used to compose it. A blog written by a mobile device like a mobile phone or PDA could be called a moblog.[31] One early blog was Wearable Wireless Webcam, an online shared diary of a person's personal life combining text, video, and pictures transmitted live from a wearable computer and EyeTap device to a web site. This practice of semi-automated blogging with live video together with text was referred to as sousveillance. Such journals have been used as evidence in legal matters

What is Blog?

This question looks odd to most people; the question should not be what is blog but rather what is a blog?
By the way…… You are reading one right now.

A blog originally was a personal website meant to be like a diary or journal. If you are familiar with Facebook or MySpace, these sites and their user pages are a derivative of blogs. The word blog is the shortened version of the word weblog. A person would usually create a blog as a hobby to share their information and experience on a particular subject. The blogs are designed to be very easy to add new entries to, so the information on blogs is updated much more frequently than a traditional site. As the blogger adds entries to the blog, the viewers can add comments to the entries, so the blog becomes an interactive site. If the blogger is interesting it does not take long for that blog to create quite a following.

Blogs have been around for a few years now and have been heavily commercialized for business blogging so that today as you surf the web you often do not know if you are looking at a blog website or a traditional html website. Truth be told though it does not matter what type of website it is, they are both designed to do the same thing…. get information out to the public.

There is a common misconception that blogging requires a certain level of sophistication and that the whole process is complicated. I assure you that driving a car is much more complicated than blogging. The fact that you have found this article is proof enough that you can blog. If you have a passion for something, whatever the subject is, and you want to tell others what you know about that subject, you can be a big help to someone else who is interested in the subject but does not have the experience or knowledge about it that you do. That is the spirit behind blogs and it is why blogs are such a huge part of the internet culture of our day.

If you want to know more about blogging, how you can create your own blog, what kind of topics can you cover, the costs ($0) or requirements involved, check out this blogging guide but at least for now you know what is blog.

Regards,

Ganesh Gothi MCA
AeroSoft Corp
E mail : Nitisha@AeroSoft.in
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Ganesh Gothi MCA
AeroSoft Corp
E mail : Nitisha@AeroSoft.in
www.aerosoft.in
www.aerosoft.co.in
www.aerosoftorg.in
www.aerosoftorg.co.in
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Blog :

What is blogger

A blog originally was a personal website meant to be like a diary or journal. If you are familiar with Facebook or MySpace, these sites and their user pages are a derivative of blogs. The word blog is the shortened version of the word weblog. A person would usually create a blog as a hobby to share their information and experience on a particular subject. The blogs are designed to be very easy to add new entries to, so the information on blogs is updated much more frequently than a traditional site. As the blogger adds entries to the blog, the viewers can add comments to the entries, so the blog becomes an interactive site. If the blogger is interesting it does not take long for that blog to create quite a following.

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Regards,

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AeroSoft Corp
E mail : Nitisha@AeroSoft.in
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